Mobil 1 Annual Protection provides protection for 20,000 miles between oil changes. This claim is usually met with disbelief or a multitude of questions. We decided to address these head on.
Any Type of Vehicle with Anthony Davis
IBM Smarter Outcomes
We created a mobile rich media experience that illustrated how technology and analytics are helping to build a smarter planet.
Working with our agency partners from Ogilvy Paris, we also adapted the campaign for print and OOH in the US market.
IBM Outcomes Mobile Rich Media Ad
Your Engine Evolved
Mobil 1 is canny. Adaptable. Intelligent. Capable of changing its very structure in real time as it responds to the violent conditions around it. And it does so faster than the blink of an eye.
Which means your engine is protected by a more nimble oil that’s prepared for any situation. It means you can go further than ever before.
Because the smarter the oil, the more work it can handle.
Your Engine Evolved
To coincide with the launch of their "Run Live" campaign, SAP created customer videos featuring the CEOs of some of their biggest clients; including Kevin Plank, CEO of Under Armour and NBA Commissioner Adam Silver.
The Under Armour video became a :60 that aired during the 2016 NBA Finals.
SAP: Under Armour is LIVE
SAP Live with Kevin Plank
SAP Live with Adam Silver
Don't Change Your Oil
With new Mobil 1 Annual Protection, car owners only have to change their oil once a year.
So we told consumers "Don't Change Your Oil!"
Total motor oil sales of Mobil 1 jumped 300% year over year as a result.
Mobil 1 Annual Protection: Kevin Harvick Checkmate
Mobil 1 Annual Protection: Dikembe Mutombo
We created a version with Hall of Fame Center, Dikembe Mutombo, to run during NBA games.
Mobil 1 Annual Protection: The Incredibly Odd Couple "Nap"
To support the campaign online, “The Incredibly Odd Couple” was created to run on Mobil 1 and NBA social channels.
Mobil 1 Annual Protection: The Incredibly Odd Couple "Pants"
Mobil 1 Annual Protection: The Incredibly Odd Couple "Spaghetti"
The Hardest Mile
In trucking, there is no easy road. Everywhere, truckers face challenging conditions. But even on the worst days, on the worst roads, in the worst conditions, Mobil Delvac helps drivers and fleet managers get the job done. And if it can work here, it can work just about anywhere.
The Hardest Mile: Haul of the Wild
The Hardest Mile: Loading Las Vegas
The Hardest Mile: Precious Cargo
The Hardest Mile: Expreso México
Tony's Next Chapter
Last year, NASCAR legend Tony Stewart retired from racing. Now, at 46, he's entering the corporate world as CEO of his race team—and there’s quite a learning curve.
Can he last as long as Mobil 1 Annual Protection—one full year?
Tony's Next Chapter: Taco Tuesday
Tony's Next Chapter: Tony Typing
Tony's Next Chapter: Hold Music
Tony's Next Chapter: Executive Breakroom
Tony's Next Chapter: Kevin and Keelan
Pedigree Stackerz are treats that combine the two things dogs love most, meat and meat. We decided to capture the moment of anticipation that every dog owner knows; when your dog is anxiously waiting for that treat to drop.
Online video/long form.
Pedigree Stackerz :30 TVC
Pedigree Good Food
Pedigree's "See What Good Food Can Do" campaign focused on real dogs that were adopted from shelters participating in the "Pedigree Feeding Project." We told their stories across TV, print and online content. The work ran across all of North America and was quite unique and noteworthy in the ingredient-heavy field of pet food advertising. The manifesto premiered during the opening ceremonies of the 2014 Winter Olympics, and provided the brand with a ton of positive buzz.